EU strategy on ICT for Ageing well


Peter Wintlev-Jensen

Deputy Head of Unit, Digital Social Platforms, DG CONNECT
European Commission
Brussels, Belgium

11:30 – 12:30
Friday, 28 August 2015
Space 1 & 2



Higher demand for better health and social care services, demographic change and increase of chronic diseases challenge the sustainability of our systems for health and care. To successfully face up to this challenge, we need systemic changes in care systems: more focus on prevention, early risk detection and personalised care, empowerment of citizens to remain independent, self-manage their health and wellbeing as well as better coordination of health and social care. The demographic change also offers great opportunities for new products and services meeting the needs of an ageing population to remain active and independent for as long as possible. ICT based products and services play a major role in turning these challenges into a 3000B€ opportunity for Europe. EU policies in ICT for Active and Healthy Ageing want to achieve a triple win for Europe through ICT research and innovation and through promotion of innovation to accelerate the uptake of innovation, in policy areas such as health, social and regional policies:

  1. Increased quality of life and wellbeing for citizens,
  2. Making our health and social care systems sustainable,
  3. Boosting growth and create new jobs as a global opportunity in new ICT based products and services targeting health, active ageing and an emerging “silver economy”.


Peter Wintlev-Jensen is currently deputy Head of Unit in the European Commission DG Communications Networks and Technologies, responsible for development of policy and research strategy related to Information and Communication Technologies and Demographic Ageing. He has been involved in this field for the last 8 years, including the European Joint Research Programme on Ambient Assisted Living and its continuation under Horizon 2020, the ICT research and innovation agenda on Ageing in the 7th Framework Programme and in Horizon 2020, the Joint Programming Initiative with Member States concerning multi-disciplinary research on Demographic Change entitled “More Years – Better Lives” and the European Innovation Partnership on Active and Healthy Ageing. Before joining the European Commission in 1990 he worked in the telecommunications industry as project manager in Denmark and US in a number of large industrial computing and communications projects, e.g. with American Airlines, Delta Airlines, EDS. He has an Engineering degree in Electronic Systems from Aalborg University in Denmark.